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Zilla-11umd (verified owner) –
BooleanMaths is the secret tool to your event tracking and advertising efforts!
This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license. I'm super happy with my purchase, as I'm managing Shopify stores and event tracking is critical for me.
I'd say that the limits even in the lowest tier are pretty generous, I think it would be a mistake to not get this while it's available.
Michael Santiago –
Is there an agency feature with white label? If not, how can we use this with clients? is it possible? Are there white label PDF reporting?
booleanmaths –
Hi Michael,
Supporting Agencies is extremely important to us. Here’s how agencies are currently using BooleanMaths with clients:
1. Client Workspaces: You can create and manage separate workspaces for each client under your agency account. This keeps tracking, attribution, and reports fully siloed per brand.
2. Multi-user Access: Invite your team or clients with role-based permissions for collaboration.
We are fully committed to help agencies selling their services using our SaaS. However, our brand is always visible on our SaaS platform.
This is done to ensure LTD subscribers are not re-selling our SaaS itself.
Our reports & Analytics are currently in-platform. But we love your suggestion of white label PDF reports. We will definitely add this to our roadmap.
Koichi Sato (verified owner) –
Can it be used with Wordpress without any problems?
booleanmaths –
Hi Koichi. Yes, BooleanMaths works smoothly with WordPress.
You can install our lightweight script directly on your landing page and setup custom events for different actions in your User web journey (Form Filled, Pricing, Add to Cart, Demo Booked etc).
If you face any issues during the setup, our team is here to help.
Koichi Sato (verified owner) –
Thank you!
Please tell me two more things.
1. Where can I contact support? I couldn't find it on the dashboard.
2. Are you planning to create a dashboard for influencers? I think influencers themselves are curious about their status, so it would be nice to show them.
booleanmaths –
Hi Koichi,
You can contact our support at contact@booleanmaths.com
Yes, we’re actively exploring an Influencer Dashboard where each influencer can log in and view their own performance:
• Generate/Edit their Links
• Analyse Clicks, conversions, and sales
• View Top-performing links
• Analyse Attribution breakdown
This is already in early design and we’d love your input. If you have any reference screenshots or KPIs you’d like us to include, feel free to share!
Simon Ives –
What's ETA on custom tracking domain / client subdomain? Which tiers will it be included? It's an essential feature.
booleanmaths –
Hi Simon, Custom tracking domains (client subdomains for first-party tracking) are on our roadmap and will begin rolling out in Q4 2025.
We completely agree, it’s an essential feature, and we’re building it as we speak. Once it's live, it will allow first-party cookie tracking, better attribution accuracy, and stronger compliance.
It will be included for Pro Tier and above (Corresponding LTD Tiers are tier 2,3, 4,5 )
faruk avutmuslu (verified owner) –
During the time I used them, they responded quickly and fixed the errors on my sites. If they add Facebook leads in the future, it will be the best tool for me. It is much more suitable for Shopify. The website visitor section is not very functional for WP users at the moment. If a structure is established to define visitors, it will be more useful like B2B lead companies. No matter how much I want it right now, I can only use 30% of the software at most. If your site is a direct sales site, it will definitely be a very useful investment.I think there should be google sheet support for integration. I was going to give it four stars, but they deal with the problems and solve them quickly. It is not common to see your questions answered these days. I gave an extra star for support.
ludoja (verified owner) –
Do you guys planning to run project tracking under client subdomain, so the tracking is under own domain first party cookie? For me it seems natural to run such a service under own subdomain as a server tagging project.
booleanmaths –
Hi ludoja. Yes, we absolutely plan to support running tracking under a client’s subdomain to enable full first-party cookie tracking.
This approach has a lot of advantages and is naturally the evolution of our current solution. This will give us both alignment with first-party data regulations and reduced data loss to ad blockers.
Right now, we’re testing this for selected users and we will try to roll it out broadly soon.
ludoja (verified owner) –
thanx for answer, could you pls elaborate on "advanced first-party fingerprinting "? If there is no option to serve 1st party cookie, how does the fingertip works? It sounds like a silver bullet – no need for cookies, no rules breaking…
Other questions
Is there any prestashop extension planned which would siplify the implementation on prestashop?
Does the app works with datalyer already set up for goolke analytics e-commerce or do we need to setup it for BM separately?
booleanmaths –
Hi ludoja,
Thank you for the follow-up questions. Let me break them down one by one:
1. What is advanced first-party fingerprinting?
It’s our method of building a privacy-respecting, probabilistic identity using first-party signals – such as user agent, IP (hashed), device type, UTM parameters, page behavior, and more.
• It does not rely on third-party cookies.
• It respects browser limits and privacy policies (no browser fingerprinting via canvas or fonts).
• While not a silver bullet, it helps us connect sessions across visits and channels – especially
when cookies or browser storage fail.
• It is absolutely not a loophole to bypass privacy laws like GDPR or CCPA. Any form of persistent user identification, whether a cookie or a fingerprint, requires user consent. We would never use fingerprinting without the appropriate consent.
We prioritize first-party consent-based identifiers, but this method gives extra resilience where cookies break or aren’t allowed.
2. Prestashop Integration?
We don’t have a plug-and-play Prestashop extension yet. We can take a look at the development feasibility, but as of now it is not on our Roadmap. Meanwhile, setup is fully possible using our Pixel or GTM-based install – and we can assist with a similar setup for Prestashop.
3. Existing GA4 DataLayer?
The short answer is yes, it will.
You will not need to set up a separate data layer. When you implement our tracking code, you will configure it to "listen" for the same data layer events and variables that you've already defined for Google Analytics. This saves you significant development time and ensures consistency across your analytics tools. We can help with the setup for any specific use-cases.
Regards,
Team BooleanMaths
Savio Francis –
Dear Nitesh,
Congrats on the product launch. A few questions:
1. How do you compare with mydataninja, which is also in SaasZilla? Are you like the marketing analytics tool for both offline and online ad spend? How do you compare cost spend calculations for other features like digital marketing spend and email and WhatsApp spend?
2. Can you share your support or cal for booking a meeting for platform demo and understanding?
booleanmaths –
Hi Savio,
Thanks a lot. Let me answer your questions
1. I took a look at Mydataninja. On the tracking and analytics front, we seem to have fairly similar capabilities. The key differentiator seems to be CAPI. We specialise in a real-time, robust CAPI setup for Meta and Google Ads.
Mydataninja's website says they have CAPI. But no screenshots, so I am not sure how well developed it is. I also can't see any mention of CAPI on their saaszilla LTD page, so you should confirm if it's part of the LTD.
2. You can book a meeting here -> https://calendly.com/nitesh-booleanmaths/booleanmaths-demo
or reach our support on contact@booleanmaths.com
Adrian –
Do you have any plans for a native WooCommerce integration?
booleanmaths –
Hi Adrian,
Yes, we do have plans for a native WooCommerce integration. Some of our existing clients are on WooCommerce via a Pixel Code based setup, so our development team is already exploring the feasibility for a native Integration.
We haven't yet put it in the development queue, but we will aim to deliver it in our 3 Month RoadMap.
Zilla-f3uk3 –
This app looks fantastic! And I apologize in advance for the many questions – I've read everything, watched your video, read the case studies, etc. and tried to find these answers but couldn't so I'm asking them here.
For my use case, I'll be using this almost entirely for clients who run lead gen campaigns and then the sales happen offline. I also realize you guys are only a year old and haven't had the time that more mature platforms have so there's a lot of grace for you guys.
Questions for my use case & general questions:
1. It looks like you can track leads and any event on your website including form submissions and clicks on call buttons (Amazing). In your demo video, I didn't see any lead data in the "ads manager" section where you were going through the different ad performance metrics. If our Meta/Google Ad campaigns are set up to generate leads, will this column be in the ads manager part of the Booleanmaths dashboard?
2. Does this integrate with Go High Level (GHL)? Specifically I need to track sales that happen usually over the phone but the sale amount and other data gets recorded in the GHL CRM. It would be ideal if there was an easy way to tie those two together. Or, if not a one click integration, at least some way to connect them so that sales data gets tracked within the Booleanmaths dashboard as well as the leads generated. This would also be useful for tracking email stats and sms marketing stats in our GHL account.
3. Is there a way to connect this to callrail? And if there's not a direct integration, is there a workaround? Like using zapier or some other method?
4. Any integration with Google Search Console?
5. Different funnels:
– Any chance you're planning to add content attribution that shows us which pages on our website led to conversions?
– Can we set up custom "funnels" on our own – for example, a funnel might be a user lands on this page we want to track > then ads to card > checkout > ty page – type of thing?
– User journeys based on goals and events – in a nice looking dashboard?
6. I thought I saw something about AI insights features coming soon where you could use the AI to analyze the data and provide insights as well as ask it questions about the data? That might not have been here though so I'm double checking.
7. Finally, is there any chance you're planning to improve the dashboard UI? Because I use usermaven right now and it's a much more pleasant looking dashboard that – most importantly – clients can look at and understand. Things like the conversion paths, user journey, custom funnels, and the dashboards, for example could look much cleaner. The dashboards are pretty outdated looking as well which makes it instantly sort of overwhelming to clients. I did see this "New UI and calculated fields to better analyse Ad Campaigns." on your roadmap but I don't know what this means in simple terms.
Again, I apologize for all of the questions. I think this platform looks really impressive and I'll be maxing out the deal for sure either way. Just curious what the capabilities are on the above and where it's headed in terms of the UI/future integrations and functionality.
Thanks for your help!
booleanmaths –
Hi Zilla-f3uk3
No need to apologise at all, you have clearly spent considerable time digging into the product, case studies, and video. That means a lot to our entire team. Thanks!
Let me tackle your questions one by one:
1. Tracking Leads in Ads Manager
Yes, you can absolutely track lead events like form submissions and button clicks. This requires a setup via Custom Events and it’s best to get our Support team on call to troubleshoot for the first few times.
In the current Ads Manager’s default view, we focus on conversions and revenue, but you can show/hide other events as well. Plus we understand that your data requirement will be different from our current Shopify brands, so we would love to get your feedback on how to make it better for you.
2. GoHighLevel Integration
GHL is not integrated natively yet, but it's high on our radar (we have received a few more requests as well). We are currently working on how to absorb offline events (like sales from phone calls or emails) into Booleanmaths using Zapier, webhooks, API endpoints or uploads. We'd love to collaborate to build this the right way, your use case is a great trial for it.
3. CallRail Integration
Not natively supported yet, but should be doable via Zapier or webhook forwarding.
4. Google Search Console:
This is on our extended roadmap. We’re focused right now on paid attribution + customer journey tracking, but we know that organic search matters and will eventually focus on GSC data too.
5. Funnels & Content Attribution
Page-level attribution is a great idea. We hadn’t thought of it. But now we will, so that you can see what content influences conversions.
Custom funnels and user-journeys are are also in development
6. AI Insights
AI insights is a part of this launch (this is powered by Booleanmaths' own AI).
AI Intelligence is a different feature that uses third party LLM and that's not included in any plans nor MRR nor LTD plans. It is an optional add-on for all users including monthly subscribers.
I would love to give you some details on what we are working on regarding AI Intelligence:
We’re working on two paths.
First, is a Marketing assistant that implements and monitors marketing data using industry standard Analytics models (RFM, Churn, Attribution, MMM, Incrementality).
Second is Marketing Intelligence using a managed LLM service.
The final AI layer will be a composite of both.
I personally think this is the correct approach to deliver accuracy while keeping costs low.
We will definitely give early access and heavy discounts to our LTD users when these features go live.
7. Dashboard UI Overhaul
Completely agreed, the current UI is functional but not attractive.
We used Superset to develop the first version of Analytics, unfortunately we are increasingly of the opinion that Superset won’t be the best solution going forward. So we will be doing an overhaul soon.
Usermaven looks sleek. We will keep it in mind when we do the overhaul.
The “New UI and calculated fields” item on our roadmap means a revamp of the Ads Manager which is mostly done for Shopify Brands. Ongoing for custom deployments (basically, your point 1).
—
Again, really appreciate your detailed questions and thoughtful approach. You’ve clearly done your homework.
Also thanks for being patient with us and giving us the benefit of doubt. We are less than a year old, but we are an experienced team and we are extremely excited about building out our vision of a universal marketing data platform.
We’d love to stay in touch and have you with us on this journey.
gieri –
HI,
intersting tool, but how can it be GDPR complaint when I can see the IP address and mail in clear?
Where are the data hosted/stored?
Thanks for your reply
booleanmaths –
Hi Gieri,
Thanks for raising an important point.
We’re actively working toward full GDPR compliance and have already implemented several best practices, with additional measures in progress.
Sensitive fields like email, phone number, and location are hashed before being shared with Meta or Google via Conversion APIs. While IP addresses and email identifiers may temporarily appear in internal logs for debugging or analytics, they are never available for download, and are not shared externally without proper hashing. We're also working to fully anonymise or mask any non-essential data in line with evolving GDPR standards.
As a Data Processor, our additional responsibility is to support our customers (the Data Controllers) in achieving GDPR compliance for their end users. This primarily includes:
– Supporting user consent tracking
– Ensuring data is only collected or processed based on that consent
– Allowing for opt-outs and eventual data deletion where required
We are working on developing all these functionalities ASAP.
Currently, all data is securely hosted in AWS Mumbai instance, and we’re planning to launch a dedicated EU instance soon to better serve European customers and strengthen regional compliance.
While we’re committed to full compliance, we’re also realistic and transparent, we’ll prioritise and accelerate this further if we onboard a significant number of EU customers.
Julien Vanwinsberghe –
Hi Nitesh,
First of all, congratulations on the launch of BooleanMaths — it looks like a very complete product, I’m impressed!
I have a specific use case that’s usually not well handled by marketing attribution tools, and I’d like to know if BooleanMaths can support it.
One of my clients sells both online and in-store using Shopify and Shopify POS. While online sales are easy to attribute to campaigns, offline (POS) sales are more challenging.
To solve this, we collect the customer’s first name, last name, email, and phone number during the in-store purchase, and we send offline conversion events to Meta and Google using webhooks. This allows us to see the number of offline conversions attributed to each campaign in their respective Ads Managers.
The key point is that we do not rely on device fingerprinting or tracking cookies, since the customer completes the purchase in a physical store — we rely solely on matching personal identifiers (name, email, phone).
Can BooleanMaths support this kind of hybrid attribution setup — using personal identifiers to attribute offline sales to Meta and Google campaigns?
Thanks in advance for your help!
booleanmaths –
Hi Julien,
Thanks so much for the kind words and for sharing such a detailed use case — really appreciate it!
You're spot on: hybrid attribution that includes offline POS sales is a real challenge, and we’re actively working to solve it. The solution you have described is actually a pretty good template for what we are currently developing. The good news is that we can go live in the next few weeks and we are actively looking for Partners to work with to refine the solution.
Once deployed,
We will be able to fetch the offline POS sales via Shopify Webhooks.
Merge it with the Online customer journey using Name, Email and Phone Number and any other identifiers.
Send these conversion events to Meta/Google via CAPI.
Calculate Attribution using the entire customer journey (Online + Offline)
fabrizio Spanu –
Hi
can we use the shopify integration and how many stores can we connect?
Can we re-assign stores later?
booleanmaths –
Hello fabrizio, sure you can integrate shopify stores, there are number of project you connect based on tier
Tier 1 – 25 Projects
Tier 2 – 50 Projects
Tier 3 – 75 projects
Tier 4 – 125 Projects
Tier 5 – 250 Projects
About the re-assign of stores, this will mix the data of two stores, but in some special case we can do it. let me know if you have any other queries.
fabrizio Spanu –
thanks,
so if we can't re-assign stores by ourself, it means these are "one off".
I was in a similar situation with another SAAS, i strongly suggest to add this in the ad copy as it's a deal breaker for many users.
I suggest being able to delete and re-assign the projects freely and not being fixed.
This is something easy achievable with similar apps like Growify.
thanks
Fab
booleanmaths –
Hey Fab,
Not sure what exactly you mean by re-assigning stores and there may be some confusion because of my earlier reply.
You can easily delete old inactive stores and add new ones from the platform itself, these are not one-off. This feature is there to ensure that the store limit applies only to active stores and our Clients have maximum flexibility within those limits.
We though you meant creating a new store, but wanting to re-assign an existing store and it's data to it to maintain continuity in customer base. This is a more one-off operation, But we can handle these as well.